Starter’s debut at the Daytona 500

Starter continued it’s partnership with NASCAR driver, Jeffrey Earnhardt. Jeffrey is a member of the legendary Earnhardt racing family- grandson of Dale Sr. and nephew of Dale Jr.

This past weekend was Jeffrey’s debut at the Daytona 500, the first and biggest race of the year, with viewership of over 14m people. Daytona has added significance for Jeffrey as this was the race his grandfather (Dale Sr.) tragically died 17 years ago.

Jeffrey had an exciting race, making it as high as 8th (starting at 32nd)- a collision late in race (between other drivers) would unfortunately disrupt his chance to win.

Starter has prominent branding throughout the car and on Jeffrey’s race suit. Starter’s production crew shot footage throughout the weekend and will launch video content with Jeffrey later this year. The series will chronicle Jeffrey’s mission to carry on his family’s legacy and will detail the physical and mental requirements required for racing.