Candies Launches Spring Media Partnerships with Refinery29 and Who What Wear
Candies will be leveraging partnerships with media powerhouses Refinery 29 and Who What Wear to amplify the Spring campaign and drive traffic to Kohls.com!
The Refinery 29 campaign includes high impact media, a targeted email blast, a custom video series featuring Sarah Hyland and a Facebook canvas video, a shoppable video unit highlighting how to style Candie’s product for Spring. One of our favorite elements of the campaign is the custom shopping deck, an interactive story that lets you swipe right or left on the hottest trends of the season, with Candie’s product seamlessly incorporated.
Our Who What Wear collaboration includes run of site media, including a high impact shoppable video overlay, and 2 market roundup stories highlighting must have Candie’s products for Spring, with social media support and an influencer partnership with Hello Fashion, a fashion blogger with over 860,000 followers on Instagram! Here’s a preview of how she styled her Candie’s looks!
Stay tuned for our video and editorial launches in April and May!