The British Have Landed! Lee Cooper Launches in Brazil
THE BRITISH HAVE LANDED. On April 3rd, THE COOPER COLLECTION (TCC) By Lee Cooper officially launched with Sergio K. in São Paulo, Brazil with over 275 guests in attendance, including journalists, influencers and consumers.
The launch event was hosted in Casa Jereissati, one of the most desired spots for events in São Paulo, only available to big names such as Cartier, Credit Suisse, and Gisele Bundchen. The entire event was available via live streams, and greatly covered by journalists and influencers across all social media platforms, including GQ Brasil, André Aloi, Matheus Evangelista, Paulo Mamedes, DJ Pietra Bertolazzi, Marcelo Sommer, and Belutti.
Sergio K. is a reference of fashion in Brazil. Sergio started his career in his 20’s, and now in his 30’s, he is known and respected as one of the most important influencers and trend setters among young men looking for a cool, urban and sophisticated look. Sergio K. stores are present in the best shopping spots in Brazil (14 total) and starting this month, TCC will be placed in the top four stores with most visibility in the city of São Paulo, with the addition of e-commerce.
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