Lunch & Learn Series: Trademarks 101 12/12

The Basics of Trademarks and Why it is Important to Our business

Presenters: Karl Scheider & Jyoti Shah
Date: Tuesday, December 12th
When: 12:00pm – 1:00pm
Where: Showrooms 4A & 4B

Everything you’ve always wanted to know about trademarks but were afraid to ask. The right trademark can mean big business, but there’s more to getting that “®” than meets the eye. This introductory seminar will explain the basics of trademarks, proper usage, the registration process, and how to screen and clear a mark in today’s global — and increasingly cyber — economy. Trademarks must be chosen carefully and defended attentively.


  • Trademark Basics
  • Trademark Selection and Clearance
  • Trademark Registration, Maintenance, and Protection
  • Trademark Use – Best Practices