Starter Partners with the Alliance of American Football
The Alliance of American Football announced its partnership with Starter as the official on-field apparel, game day uniform and fan merchandise supplier for the newly formed professional spring-season football league.
A press release was distributed on PR Newswire and pitched wide by the AAF team, generating more than 100M impressions across sports, business and lifestyle sites including CBS Sports, ABC News, The Washington Post, Business Insider and a wide variety of local news outlets across the country, particularly in the markets where the league will take place.
The Iconix website has posted the press release for visitors and investors to see on the news page:
Starter and the AAF both featured the news on social media, generating high engagement and positive excitement for the new league and partnership.