Category: International Announcements

[LEE COOPER] LANDED IN LONDON

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Iconix Brazil | Recent Marketing News

The first two months of 2018 came in with a few interesting news to share from Brazil. In the link below our Iconix Brazil Team placed a summary of the recent marketing and commercial activities for Ocean Pacific, Starter Black Label and Ecko Unltd.

Starter Black Label x SneakersBR – 10th Anniversary

Brazil recently launched a strategic collaboration that will truly put Starter Black Label on the map – We have partnered with SneakersBR, the largest Brazilian sneaker and culture curators, to celebrate their 10th anniversary with a capsule collection of 45 pieces inspired by 90’s style and nautical gear. The elevated athleisure line, titled “SBR Challenger Club,” references a vintage crewneck sweater found in Starter’s lauded archive. SneakersBR is considered one of the global references in new fashion trends, heavily used by Nike, Adidas, and many others.

 

Check out the images below to get a closer look at the full campaign and a launch event for specialized media and influencers. The official launch event for end consumers will take place on Saturday Oct.7, so more updates to come next week.

PHOTOSHOOT:

LAUNCH EVENT:

RESULTS:

Results are already showing! Starter has just been featured in HYPEBEAST, one of the biggest references in trends and fashion in the US and Europe. GQ Magazine Brazil is also showing our collection through their website, and SneakerBR has dedicated two full web pages for this project. See below:

 

HYPEBEAST:
https://hypebeast.com/2017/10/sneakersbr-starter-sbr-challenger-club

 

GQ:
http://gq.globo.com/Estilo/Moda-masculina/noticia/2017/10/essa-e-colecao-mais-sessao-da-tarde-de-todas.html

 

OFFICIAL SNEAKERBR/STARTER WEB PAGES:
https://sneakersbr.co/starter-e-sneakersbr-apresentam-sbr-challenger-club/
https://sneakersbr.co/starter-e-sneakersbr-apresentam-sbr-challenger-club-2/

 

A Day in the Life

A DAY IN THE LIFE…

MANDY CHEUNG – OFFICE MANAGER & GREATER CHINA BUSINESS CO-ORDINATOR ICONIX CHINA, HONG KONG 

As Hong Kong Office Manager & Greater China Business Coordinator, what do you do? 

I am responsible for a diverse set of administrative tasks. I typically act as a central information source/coordinator throughout the team. For the business to run well I need to be decisive and accurate.

As Hong Kong Office Manager & Greater China Business Coordinator, what do you do? 

I am responsible for a diverse set of administrative tasks. I typically act as a central

information source/coordinator throughout the team. For the business to run well I need to be decisive and accurate.

 

What’s your favourite thing about working in Iconix China Limited?

My favourite part of my job is working as part of a team. Iconix offers me many opportunities to grow and encourages me to improve my professional skills. The team I work with are great!

What makes a good Office Manager & Business Coordinator?

1) Being an effective communicator is critical to everything you do and is important at all levels.

2) It’s vital that to understand how every aspect of the company runs and my role in it. As the person responsible for keeping office operations flowing smoothly, it’s my job to keep information flowing and projects moving forward.

What’s your impression of Iconix China Limited?

Iconix China Limited is a family like company. Our working environment is full of fun and passion which makes me and our team work closely together.  In my four years at Iconix, I always find care and support from my team whenever I face difficulties. Frankly speaking, I am happy to stay at office as it’s my second home.

Have you met Nicole?

A DAY IN THE LIFE…

NICOLE TOPPING – LEGAL COUNSEL ICONIX EUROPE, MANCHESTER

What do you do? 

Legal Counsel, Iconix Europe – I mostly draft and negotiate contracts, which I find really interesting and is a lot more fun than it sounds!  I work closely with the Iconix Europe team and prepare the licence agreements for each licensee/brand across the territory and ensure things are on track.

What would be your advice for anyone wanting a career like you? 

Do your research and really try to understand what is involved.  There are so many options when it comes to a career in law, which can be both a good and bad thing; good because it allows for choice and variety but bad because it can be difficult to work out what it is you want to do.  A lot of people seem to go into a career in law because they’re not really sure what they want to do but if you find something that interests you and you care about it, it’s incredibly rewarding.

What’s your favourite thing about working within Iconix brands? 

The variety and daily challenges.

What do you like most about working here? 

The challenging and interesting work in a good office environment. We have a ten-pin bowling team and we’re quite good!

The British Have Landed! Lee Cooper Launches in Brazil

 

THE BRITISH HAVE LANDED. On April 3rd, THE COOPER COLLECTION (TCC) By Lee Cooper officially launched with Sergio K. in São Paulo, Brazil with over 275 guests in attendance, including journalists, influencers and consumers.

 

The launch event was hosted in Casa Jereissati, one of the most desired spots for events in São Paulo, only available to big names such as Cartier, Credit Suisse, and Gisele Bundchen. The entire event was available via live streams, and greatly covered by journalists and influencers across all social media platforms, including GQ Brasil, André Aloi, Matheus Evangelista, Paulo Mamedes, DJ Pietra Bertolazzi, Marcelo Sommer, and Belutti.

 

 

Sergio K. is a reference of fashion in Brazil. Sergio started his career in his 20’s, and now in his 30’s, he is known and respected as one of the most important influencers and trend setters among young men looking for a cool, urban and sophisticated look. Sergio K. stores are present in the best shopping spots in Brazil (14 total) and starting this month, TCC will be placed in the top four stores with most visibility in the city of São Paulo, with the addition of e-commerce.

 

 

Follow us on social media:

@leecooperbrasil (Facebook / Instagram)
@SergioKoficial (Instagram / Facebook / twitter)