Category: Mens & Sports Announcements
Starter Partners with the Alliance of American Football
The Alliance of American Football announced its partnership with Starter as the official on-field apparel, game day uniform and fan merchandise supplier for the newly formed professional spring-season football league.
A press release was distributed on PR Newswire and pitched wide by the AAF team, generating more than 100M impressions across sports, business and lifestyle sites including CBS Sports, ABC News, The Washington Post, Business Insider and a wide variety of local news outlets across the country, particularly in the markets where the league will take place.
The Iconix website has posted the press release for visitors and investors to see on the news page:
Starter and the AAF both featured the news on social media, generating high engagement and positive excitement for the new league and partnership.
PONY Marketing Presentation
During the January Town Hall, Jamie presented an update on the PONY marketing efforts. Please click on the link below to view the presentation. The Video is available below as well.
PONY Partners With Joey Bada$$
To celebrate the relaunch of our iconic Topstar sneaker, Pony collaborated with Brooklyn artist, actor, model, muse, entrepreneur and hip-hop superstar, Joey Bada$$.
“I carry New York with me everywhere I go. It’s almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand,” Joey commented. “The fact that it’s an OG classic brand, and that’s basically my sound – OG, classic, timeless – I just thought it was a match made in heaven,” he continued.
In its first week, the campaign garnered over 200 million media impressions on leading fashion, music and youth culture outlets such as Vogue, Billboard, Esquire, Complex and Hypebeast.
Umbro Signs U.S. Star Ashlyn Harris
Umbro announces a multi-year deal with U.S. National Women’s Team member Ashlyn Harris, revealing her first campaign as a brand ambassador for fall. Together, Umbro and Harris will usher in a new era for the modern consumer focused on on-field and off-field apparel, while celebrating legacy products and the brand’s football-only point of differentiation.
Umbro’s new marketing campaign, shot in Harris’s hometown of Cocoa Beach, FL, encourages fans to share their love for the game anywhere, anytime. Umbro and Harris believe that what makes people passionate about football is not the fancy footwork, the goals, or the trophies, but the fact that football belongs to everyone and goes beyond the field – to the beach, the streets, school yards and more.
“My first memory of Umbro was when I refused to take off my orange and purple Umbro checkerboard shorts for church at 5 years-old,” says Harris, the U.S. National Women’s team goalkeeper and FIFA World Cup champion. “I won that battle, and that drive to express myself and stay true to myself, even as a kid, is why I’m so excited about my partnership with Umbro. The brand is the original, and they understand the way the culture of football and the product they create inspires passion, commitment and courage on-and-off the field,” she continued.
Harris, who worked with the Umbro team to style her favorite looks on set, will also appear in a series of custom videos for the brand and partner with Umbro to spread her passion for the game nationwide to athelets and non-athletes alike. The powerhouse goalie will show fans how to incorporate the sport into their daily lives, whether or not they have accessibility to a fancy field. Harris will share her journey with Umbro with her nearly 400K followers on Instagram, and share exclusive content across Umbro’s digital channels. She will exclusively wear Umbro cleats and gloves during her U.S. National Women’s Team games and will work with Umbro on exciting upcoming product collaborations as part of Umbro Premier, launching in spring ’18.
Pony Wins Best Young Men’s Booth Design at The Collective Show
Iconix Presents at the 2017 Licensing Expo
The Licensing Expo held in Las Vegas in May was the largest, most influential licensing trade show, connecting global entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.