Category: Womens & Home Announcements
A Sneak Peek at Waverly’s Latest Campaign
Waverly Inspirations at the 2017 Alt Summit
Alt Summit is the premier business conference for influential design media and the forward-thinking brands that want to connect with them. From all across the globe, those that run lifestyle, fashion, food maker and photography sites are able to interact not only with each other but also with a select group of companies hand picked by summit organizers.
Waverly Inspirations was the premiere sponsor at the 2017 Alt Summit for the second year in a row. Our goal was to bring about continued brand awareness for Waverly Inspirations sold exclusively at Walmart. We promoted our line and the “Makers Welcome” concept and engaged with influential design media and influencers in the crafting space to ultimately expand our reach to many more “makers.” There were 450 attendees and our total impressions for the event reached 306.5 million!
Iconix Brands Present at MAGIC
The Iconix team made a splash at Magic last week! Check out the Danskin, Umbro, Pony, Starter, Ecko, ZooYork and Rocawear booths.
We debuted Danskin for the first time at the Project show in Las Vegas where we featured our activewear, intimates, sleepwear and fitness equipment collections.
It was an overall success, especially from a brand awareness and exposure standpoint. There was also a personal appearance by our brand ambassador Jenna Dewan Tatum, which garnered us increased attention and foot traffic at the show. The press coverage in WWD, Yahoo Finance, and InStyle, to name a few, amassed 297M+ media impressions! This has re-affirmed Jenna’s strength as our brand ambassador and all reviews and feedback for our Fall 17 collections were extremely positive.
Danskin Continues Its Partnership with Jenna Tatum for 2017
Material Girl Launches “Modern Fairytale” Spring 2017 Campaign
MG Icon, the joint venture between Iconix Brand Group, Inc., Guy Oseary and Madonna, unveiled today Material Girl’s spring marketing campaign entitled, “MODERN FAIRYTALE,” starring recording artist and Material Girl Fashion Director, Pia Mia. (more…)