Starter was able to secure product placement in a popular online TV Drama in China called “Gamer’s Generation” (电竞纪元). Set in the future where VR eSports has become a reality, a headstrong college freshman at the highly competitive eSports Academy assembles an unlikely team of outcasts to take on the Academy’s elite Team 1 in the school’s annual campus championship.

It is currently available on Tencent’s video channel and has accrued more than 300 million views since it was first aired (January – March 2017). Starter appears in 4 out of the total 12 episodes.

Watch teaser below: