Iconix Brands Present at MAGIC
The Iconix team made a splash at Magic last week! Check out the Danskin, Umbro, Pony, Starter, Ecko, ZooYork and Rocawear booths.
We debuted Danskin for the first time at the Project show in Las Vegas where we featured our activewear, intimates, sleepwear and fitness equipment collections.
It was an overall success, especially from a brand awareness and exposure standpoint. There was also a personal appearance by our brand ambassador Jenna Dewan Tatum, which garnered us increased attention and foot traffic at the show. The press coverage in WWD, Yahoo Finance, and InStyle, to name a few, amassed 297M+ media impressions! This has re-affirmed Jenna’s strength as our brand ambassador and all reviews and feedback for our Fall 17 collections were extremely positive.