Tag: GQ

Starter Black Label x SneakersBR – 10th Anniversary

Brazil recently launched a strategic collaboration that will truly put Starter Black Label on the map – We have partnered with SneakersBR, the largest Brazilian sneaker and culture curators, to celebrate their 10th anniversary with a capsule collection of 45 pieces inspired by 90’s style and nautical gear. The elevated athleisure line, titled “SBR Challenger Club,” references a vintage crewneck sweater found in Starter’s lauded archive. SneakersBR is considered one of the global references in new fashion trends, heavily used by Nike, Adidas, and many others.

 

Check out the images below to get a closer look at the full campaign and a launch event for specialized media and influencers. The official launch event for end consumers will take place on Saturday Oct.7, so more updates to come next week.

PHOTOSHOOT:

LAUNCH EVENT:

RESULTS:

Results are already showing! Starter has just been featured in HYPEBEAST, one of the biggest references in trends and fashion in the US and Europe. GQ Magazine Brazil is also showing our collection through their website, and SneakerBR has dedicated two full web pages for this project. See below:

 

HYPEBEAST:
https://hypebeast.com/2017/10/sneakersbr-starter-sbr-challenger-club

 

GQ:
http://gq.globo.com/Estilo/Moda-masculina/noticia/2017/10/essa-e-colecao-mais-sessao-da-tarde-de-todas.html

 

OFFICIAL SNEAKERBR/STARTER WEB PAGES:
https://sneakersbr.co/starter-e-sneakersbr-apresentam-sbr-challenger-club/
https://sneakersbr.co/starter-e-sneakersbr-apresentam-sbr-challenger-club-2/