PONY Partners With Joey Bada$$
To celebrate the relaunch of our iconic Topstar sneaker, Pony collaborated with Brooklyn artist, actor, model, muse, entrepreneur and hip-hop superstar, Joey Bada$$.
“I carry New York with me everywhere I go. It’s almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand,” Joey commented. “The fact that it’s an OG classic brand, and that’s basically my sound – OG, classic, timeless – I just thought it was a match made in heaven,” he continued.
In its first week, the campaign garnered over 200 million media impressions on leading fashion, music and youth culture outlets such as Vogue, Billboard, Esquire, Complex and Hypebeast.